To create a business platform for startups and fintech companies that enables them to deliver their products to Erste's customer base. It's like Apple AppStore for finance apps.
Jan Sechovec, Head of Advanced technologies in Ceska Sporitelna, had a clear vision but he needed to find out if the idea is worth doing. He also needed materials that help him sell the idea internally.
Make the vision realistic and understandable for the target audience. Then verify its attractiveness and get feedback from startups, accelerators, investors and other members of the target audience. Last but not least kill the bad ideas.
The first step was to specify for whom we are creating the product. Then we have created hypothesis such as "End customers (don't) want the 3rd party products in their internet banking".
We've met dozens of people that represents selected target groups and led a 1 hour interview with each of them.
We've made an interactive prototype of the new internet banking mobile app.
Then we've created a whole marketing strategy with all the materials (website, product video, pitchdeck and social media profiles).
We've found even more representatives of our target audiences, tried to sell them the solution and get the leads.
We've made an interactive prototype of the new internet banking mobile app which we've tested with potential users across the whole Europe.
"Well built proposition and video is better than 1000 words, dozens of hours spent on meetings and workshops. International validation, product-market-fit and the speed of execution is something we wouldn't be able to manage internally."
We've generated 21 qualified leads across the whole Europe.
We got feedback from more then 40 startups across the world.
We were able to verify the idea and the business potential without any mobile development.
Because of real results our client was able to easily uphold the project in front of the Erste group board.
"Outboxers got us truly out of the box. They helped us with the marketing strategy and materials so we can show them to literally anyone - startups, our stakeholders, family and friends or our corporate partners."